Primakara Research & Community Service

Community Service03 Jun 2026

Primakara University Lecturer Provides Insights on Using AI to Enhance SME Digital Content

The utilization of Artificial Intelligence (AI) has become an increasingly important skill for Micro, Small, and Medium Enterprises (MSMEs) in navigating the rapidly evolving digital landscape. On June 3, 2026, Made Adi Paramartha Putra, S.T., M.T., Ph.D., a lecturer at Primakara University, shared valuable insights on the use of Visual AI to create content that is more engaging, creative, and aligned with today’s marketing needs. During the session, participants gained a deeper understanding of how Visual AI can support content creation processes, enhance creativity, and improve the effectiveness of digital marketing strategies. The discussion highlighted the growing role of AI-powered tools in helping businesses produce high-quality content more efficiently while remaining relevant to target audiences in an increasingly competitive digital environment.

By Ni Putu Widiari...Read more →

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Primakara University Lecturer Provides Insights on Using AI to Enhance SME Digital Content