Published on: Tuesday, 3 March 2026
Personal branding has become an important key for the younger generation in building a professional image in the digital era. It is no longer sufficient to simply be active on social media; students also need a dedicated digital space that can represent their potential, showcase their work, and reflect their personal identity. Based on this need, students of SMAN 3 Mengwi participated in a training session on microsite development and management as a digital portfolio on Monday, March 2, 2026. The activity was guided by a lecturer from Primakara University, I Gede Putu Krisna Juliharta, S.T., M.T., who provided insights on strategies for organizing personal profiles, displaying creative works, and building a strong and relevant digital identity. Through this activity, students are expected to be better prepared to face both higher education and the professional world by strengthening their digital competencies and developing the ability to build personal branding in a professional manner.
Primakara University lecturer Made Adi Paramartha Putra, S.T., M.T., Ph.D., was invited as a speaker on TVRI Bali’s Dialog Antar Nusa program on August 6, 2026. Under the theme “AI Utilization, From Learning Spaces to Digital Business,” the discussion explored the opportunities and challenges of Artificial Intelligence (AI) in education and digital business development.
Primakara University collaborated with SMAN 2 Abiansemal through the AKURASI (Accounting Literacy and Education Action) Program on July 31, 2026. Joined by around 300 tenth-grade students, the program provided financial literacy education covering money management, saving, budgeting, and the importance of developing healthy financial habits from an early age.
Primakara University continues to support the growth of local MSMEs through digital marketing education. Through the Digital Marketing Training for MSMEs in Sanur Kauh Village, participants gained practical insights into leveraging digital platforms to expand market reach, strengthen branding, and enhance business competitiveness in the digital era.