Published on: Saturday, 26 September 2026
BADUNG — To enhance digital literacy and technological adaptability among high school students, a Primakara University lecturer conducted a School-Scheme Community Service Program (Pengabdian kepada Masyarakat / PkM) at SMAN 2 Kuta Utara on September 26, 2026. The training was titled "AI-Assisted Promotional Caption Writing to Enhance Students' Digital Writing Skills."
Led by lecturer Ni Luh Putu Ning Septyarini Putri Astawa, M.Pd., the session introduced students to practical ways Artificial Intelligence (AI) can be utilized to streamline and boost creative writing processes.
Key focus areas of the workshop included:
AI for Creative Content Generation: Learning to craft effective prompts to generate engaging and relevant promotional caption drafts.
Digital Writing Competency: Developing persuasive, clear, and audience-tailored copy suitable for social media marketing.
Creativity and Tech Integration: Combining AI assistance with personal creative judgment to produce unique digital content.
Through this community engagement effort, Primakara University reinforces its commitment to providing practical digital skillsets, empowering the youth to be creative, innovative, and highly adaptive in an evolving digital era.
As part of the BIMA Grant Community Service Initiative, Primakara University lecturers provided digital marketing and financial literacy training to Gringsing woven fabric artisans in Tenganan Village, Karangasem. The program aims to expand market reach and support the preservation of local cultural heritage in the digital age.
Primakara University lecturers conducted a School-Scheme Community Service Program on e-commerce platform utilization at SMKN 2 Sukawati on September 25, 2026. The training aimed to broaden students' insights into digital business opportunities and foster digital entrepreneurship from an early age.
A Primakara University lecturer delivered a Digital Marketing and Digital Career Opportunities Workshop at SMAK Santo Yoseph Denpasar on September 22, 2026. The school-scheme community service initiative aimed to enhance students' digital literacy and introduce them to key professions in the modern digital industry.