As part of its ongoing commitment to enhancing youth creativity and digital literacy, Primakara University, through its Community Service Program (Pengabdian kepada Masyarakat/PKM), organized a Social Media Content Creation Training for students on February 10, 2026, at SMK Negeri 5 Denpasar. This initiative was designed to equip students with essential skills and knowledge to navigate and maximize the potential of digital platforms in a productive and meaningful way. The training was delivered by Wina Pertiwi Putri Wardani, S.Sn., M.Ds., along with Dharma Prasetya Irawan, S.Sn., M.Sn., both lecturers from Primakara University. During the session, participants were provided with comprehensive insights into creative content strategies, including how to craft engaging narratives through visual storytelling, build a strong personal brand, and leverage current digital trends in a positive and impactful manner. In addition to theoretical knowledge, the session emphasized practical application. Students were guided through hands-on activities, where they developed their own content ideas, identified target audiences, and explored strategies to optimize engagement across various social media platforms. This interactive approach allowed participants to better understand how content creation can be both strategic and creative, while also aligning with audience preferences and platform algorithms.
The training also highlighted the evolving role of social media in today’s digital economy. Participants were encouraged to view social media not merely as a source of entertainment, but as a powerful platform for self-expression, portfolio development, and even future career opportunities. By understanding how to create meaningful and value-driven content, students can position themselves more effectively in the increasingly competitive digital landscape. Throughout the session, students demonstrated high enthusiasm and active participation, engaging in discussions and sharing their perspectives on current digital trends. This dynamic learning environment fostered creativity, critical thinking, and collaboration among participants. This community service initiative reflects Primakara University’s strong commitment to supporting digital transformation among students. By continuously organizing relevant and impactful programs, the university aims to empower young people to become not only creative and innovative content creators, but also ethical and responsible digital citizens who can contribute positively to the digital ecosystem.
