Published on: Wednesday, 15 July 2026
Primakara University reaffirmed its commitment to supporting the growth of the creative economy by participating as a keynote contributor in the Digital Marketing Training for Creative Economy Entrepreneurs, held on July 15, 2026, at Taman Surgawi Hotel, Ujung, Karangasem. The program carried the theme “Enhancing the Capacity of Creative Economy Entrepreneurs through Stronger Branding, Packaging, Effective Marketing, and Digital Marketing Transformation.”
During the training, Ida Bagus Ardhi Putra, S.Kom., M.Pd., a lecturer at Primakara University, delivered a session on Digital Marketing Strategies for Creative Businesses. Participants learned about customer journey mapping and how to maximize digital platforms such as Instagram, Facebook, TikTok, WhatsApp Business, and Google Business Profile to strengthen customer engagement and expand market reach.
He also presented a session on Content Marketing and High-Impact Copywriting, covering techniques for writing compelling captions, creating effective hooks and calls-to-action (CTA), developing content calendars, and designing promotional strategies that attract audiences and improve business performance.
Another session was led by Made Adi Paramartha Putra, Ph.D., who introduced participants to the use of Artificial Intelligence (AI) in Digital Marketing. The training showcased AI-powered tools such as ChatGPT, Gemini, and Canva AI, while also teaching participants how to create effective prompts to generate creative, efficient, and high-quality marketing content.
To reinforce the learning experience, participants engaged in hands-on practice by designing promotional materials, creating social media content, writing marketing captions, simulating digital campaign publishing, and presenting their work. This practical approach enabled entrepreneurs to immediately apply AI-powered marketing strategies to their own businesses.
Through this initiative, Primakara University continues to support the digital transformation of Indonesia's creative economy by equipping entrepreneurs with practical digital marketing skills, innovative branding strategies, and AI-driven solutions that enhance competitiveness and foster sustainable business growth.
Primakara University continues to support the growth of local MSMEs through digital marketing education. Through the Digital Marketing Training for MSMEs in Sanur Kauh Village, participants gained practical insights into leveraging digital platforms to expand market reach, strengthen branding, and enhance business competitiveness in the digital era.
Primakara University continues to expand its international academic network through its participation in the IDegree Bali Immersion Program 2026. As a Guest Lecturer, Made Adi Paramartha Putra, S.T., M.T., Ph.D. shared insights on Artificial Intelligence (AI) utilization strategies, highlighting AI's role in driving innovation and digital transformation while fostering global academic collaboration.
Primakara University continues to strengthen its international collaboration through the participation of its lecturers as trainers for the Parlamento Nacional de Timor-Leste. Covering physical document archiving, document digitization, and systems analysis and design, the program reflects the university's commitment to advancing human resource development and digital transformation through global knowledge exchange.