Published on: Wednesday, 15 July 2026
Primakara University reaffirmed its commitment to supporting the growth of the creative economy by participating as a keynote contributor in the Digital Marketing Training for Creative Economy Entrepreneurs, held on July 15, 2026, at Taman Surgawi Hotel, Ujung, Karangasem. The program carried the theme “Enhancing the Capacity of Creative Economy Entrepreneurs through Stronger Branding, Packaging, Effective Marketing, and Digital Marketing Transformation.”
During the training, Ida Bagus Ardhi Putra, S.Kom., M.Pd., a lecturer at Primakara University, delivered a session on Digital Marketing Strategies for Creative Businesses. Participants learned about customer journey mapping and how to maximize digital platforms such as Instagram, Facebook, TikTok, WhatsApp Business, and Google Business Profile to strengthen customer engagement and expand market reach.
He also presented a session on Content Marketing and High-Impact Copywriting, covering techniques for writing compelling captions, creating effective hooks and calls-to-action (CTA), developing content calendars, and designing promotional strategies that attract audiences and improve business performance.
Another session was led by Made Adi Paramartha Putra, Ph.D., who introduced participants to the use of Artificial Intelligence (AI) in Digital Marketing. The training showcased AI-powered tools such as ChatGPT, Gemini, and Canva AI, while also teaching participants how to create effective prompts to generate creative, efficient, and high-quality marketing content.
To reinforce the learning experience, participants engaged in hands-on practice by designing promotional materials, creating social media content, writing marketing captions, simulating digital campaign publishing, and presenting their work. This practical approach enabled entrepreneurs to immediately apply AI-powered marketing strategies to their own businesses.
Through this initiative, Primakara University continues to support the digital transformation of Indonesia's creative economy by equipping entrepreneurs with practical digital marketing skills, innovative branding strategies, and AI-driven solutions that enhance competitiveness and foster sustainable business growth.
Primakara University lecturer Ni Made Estiyanti, S.E., M.Si., Ak., Ph.D., served as a speaker at the 9th Week of the Mekaarpreneur Training on August 20, 2026. Under the theme “UMKM Ready to Level Up: Upgrade Your Product, Prepare Your Business,” the session provided MSME entrepreneurs with insights into improving product quality and preparing their businesses for sustainable growth and competitiveness.
Primakara University lecturer Made Adi Paramartha Putra, S.T., M.T., Ph.D., was invited as a speaker on TVRI Bali’s Dialog Antar Nusa program on August 6, 2026. Under the theme “AI Utilization, From Learning Spaces to Digital Business,” the discussion explored the opportunities and challenges of Artificial Intelligence (AI) in education and digital business development.
Primakara University lecturers contributed to a Bookkeeping Training Program for MSMEs in Badung Regency, held from August 6–10, 2026. Featuring Ketut Tri Budi Artani, S.E., M.Si., Ak., CA., CSRA., CFMA and Desak Putu Nitya Dewi, S.E., M.Si. as speakers, the program provided MSME owners with practical knowledge and skills for better bookkeeping.