Primakara University Lecturer Provides Insights on Using AI to Enhance SME Digital Content

Primakara University Lecturer Educates SMEs on the Use of Visual AI to Strengthen Digital Marketing

Denpasar, June 3, 2026 – The rapid advancement of Artificial Intelligence (AI) technology has created new opportunities for businesses, including Micro, Small, and Medium Enterprises (MSMEs), to enhance the quality of their digital marketing efforts. Recognizing the importance of leveraging emerging technologies, Made Adi Paramartha Putra, S.T., M.T., Ph.D., a lecturer at Primakara University, shared insights on the use of Visual AI to support the creation of marketing content that is more engaging, creative, and aligned with current market demands.

During the session, which was attended by MSME entrepreneurs, participants were introduced to various concepts and practical applications of Visual AI in digital content production. The materials covered the use of AI technology to generate promotional visuals, improve the quality of marketing materials, and accelerate creative processes that traditionally require significant time and resources.

In addition to understanding the fundamental concepts, participants gained practical insights into how AI can be utilized to support social media management and digital marketing strategies. By leveraging AI-powered tools, MSMEs can create content that is more relevant to their target audiences, maintain stronger brand consistency, and optimize the effectiveness of their product and service promotions.

The program served as an important initiative to enhance digital literacy and technological adaptability among MSME owners amid the ongoing digital transformation. The adoption of AI not only improves operational efficiency but also creates opportunities for innovation that can contribute to business growth and strengthen competitiveness in an increasingly dynamic marketplace.

Through educational activities such as this, Primakara University continues to demonstrate its commitment to supporting the development of digital capabilities among communities and business owners. By gaining a deeper understanding of emerging technologies, participants are expected to utilize AI more effectively to unlock new opportunities, increase productivity, and strengthen the position of MSMEs within Indonesia’s growing digital economy.