Published on: Friday, 31 July 2026
Primakara University continues to demonstrate its commitment to empowering Micro, Small, and Medium Enterprises (MSMEs) through community engagement focused on digital transformation. On July 31, 2026, the Digital Marketing Training for MSME Products was held at the Sanur Kauh Village Office, organized by the PKK Team of Sanur Kauh Village.
The training provided an opportunity for local MSME entrepreneurs to enhance their knowledge and practical skills in utilizing digital media as an effective platform for product promotion and marketing. As digital technology continues to evolve, the ability to leverage online platforms has become increasingly important for expanding market reach and improving business competitiveness.
During the program, participants learned various digital marketing strategies, including building a strong product brand, optimizing social media platforms, and creating engaging promotional content tailored to target audiences. The training emphasized practical approaches that participants could immediately implement to strengthen their businesses.
Beyond introducing marketing techniques, the program encouraged participants to embrace digital transformation and view technology as an opportunity to increase sales, strengthen customer engagement, and develop sustainable business growth.
This initiative reflects the strong collaboration between higher education institutions and local communities in empowering MSMEs through capacity building and digital literacy. By equipping entrepreneurs with relevant digital marketing skills, the program aims to help local businesses innovate, reach wider markets, and remain competitive in today's rapidly evolving business environment.
Primakara University remains committed to delivering impactful community engagement programs that promote digital transformation, entrepreneurship, and the sustainable development of MSMEs as part of its contribution to strengthening Indonesia's local economy.
Primakara University lecturer Ni Made Estiyanti, S.E., M.Si., Ak., Ph.D., served as a speaker at the 9th Week of the Mekaarpreneur Training on August 20, 2026. Under the theme “UMKM Ready to Level Up: Upgrade Your Product, Prepare Your Business,” the session provided MSME entrepreneurs with insights into improving product quality and preparing their businesses for sustainable growth and competitiveness.
Primakara University lecturer Made Adi Paramartha Putra, S.T., M.T., Ph.D., was invited as a speaker on TVRI Bali’s Dialog Antar Nusa program on August 6, 2026. Under the theme “AI Utilization, From Learning Spaces to Digital Business,” the discussion explored the opportunities and challenges of Artificial Intelligence (AI) in education and digital business development.
Primakara University lecturers contributed to a Bookkeeping Training Program for MSMEs in Badung Regency, held from August 6–10, 2026. Featuring Ketut Tri Budi Artani, S.E., M.Si., Ak., CA., CSRA., CFMA and Desak Putu Nitya Dewi, S.E., M.Si. as speakers, the program provided MSME owners with practical knowledge and skills for better bookkeeping.