Published on: Friday, 31 July 2026
Primakara University continues to demonstrate its commitment to empowering Micro, Small, and Medium Enterprises (MSMEs) through community engagement focused on digital transformation. On July 31, 2026, the Digital Marketing Training for MSME Products was held at the Sanur Kauh Village Office, organized by the PKK Team of Sanur Kauh Village.
The training provided an opportunity for local MSME entrepreneurs to enhance their knowledge and practical skills in utilizing digital media as an effective platform for product promotion and marketing. As digital technology continues to evolve, the ability to leverage online platforms has become increasingly important for expanding market reach and improving business competitiveness.
During the program, participants learned various digital marketing strategies, including building a strong product brand, optimizing social media platforms, and creating engaging promotional content tailored to target audiences. The training emphasized practical approaches that participants could immediately implement to strengthen their businesses.
Beyond introducing marketing techniques, the program encouraged participants to embrace digital transformation and view technology as an opportunity to increase sales, strengthen customer engagement, and develop sustainable business growth.
This initiative reflects the strong collaboration between higher education institutions and local communities in empowering MSMEs through capacity building and digital literacy. By equipping entrepreneurs with relevant digital marketing skills, the program aims to help local businesses innovate, reach wider markets, and remain competitive in today's rapidly evolving business environment.
Primakara University remains committed to delivering impactful community engagement programs that promote digital transformation, entrepreneurship, and the sustainable development of MSMEs as part of its contribution to strengthening Indonesia's local economy.
Primakara University continues to expand its international academic network through its participation in the IDegree Bali Immersion Program 2026. As a Guest Lecturer, Made Adi Paramartha Putra, S.T., M.T., Ph.D. shared insights on Artificial Intelligence (AI) utilization strategies, highlighting AI's role in driving innovation and digital transformation while fostering global academic collaboration.
Primakara University continues to strengthen its international collaboration through the participation of its lecturers as trainers for the Parlamento Nacional de Timor-Leste. Covering physical document archiving, document digitization, and systems analysis and design, the program reflects the university's commitment to advancing human resource development and digital transformation through global knowledge exchange.
Primakara University, in collaboration with the Institute of Certified Management Accountants (ICMA) and partner universities, has launched a Research and Community Service program to strengthen Village-Owned Enterprises (BUMDes). By implementing Fraud Risk Management and Sociopreneurship, the initiative aims to enhance governance, foster innovation, and promote sustainable village economic development.