Published on: Thursday, 7 May 2026
Primakara University once again demonstrated its commitment to supporting sustainable MSME development through a collaboration with the Bali Provincial Office of Cooperatives and MSMEs in the GREEN UMKM: Sustainable Business Network Innovation Downstreaming Program, held on May 7, 2026, at the UPTD PLUT KUMKM Hall, Bali Province.
The activity involved 15 MSME participants who received insights into sustainable business development, innovation strategies, and market strengthening approaches in the digital economy era.
During the program, Ida Bagus Ardhi Putra, S.Kom., M.Pd. delivered a session titled “Market Access, Validation, and Customer Research.”
Through the session, participants learned the importance of understanding market needs, validating business ideas, and developing customer-oriented business strategies to support sustainable growth.
The GREEN UMKM initiative serves as a strategic effort to encourage local MSMEs to become more innovative, adaptive, and capable of building sustainable businesses amid rapidly changing market and technology trends.
Through collaborations like this, Primakara University continues to strengthen the entrepreneurial ecosystem while supporting the growth of competitive MSMEs that generate positive impacts for society and the environment.
Primakara University conducted website-based deep learning training for students at SMAN 2 Kuta to improve digital literacy and AI understanding.
Primakara University lecturers provided packaging design and marketplace marketing training for MSMEs in collaboration with the Bali Provincial Tourism Office.
Primakara University lecturers shared branding, digital marketing, and product photography strategies during an MSME training program in Jembrana.