Published on: Thursday, 7 May 2026
Primakara University once again demonstrated its commitment to supporting sustainable MSME development through a collaboration with the Bali Provincial Office of Cooperatives and MSMEs in the GREEN UMKM: Sustainable Business Network Innovation Downstreaming Program, held on May 7, 2026, at the UPTD PLUT KUMKM Hall, Bali Province.
The activity involved 15 MSME participants who received insights into sustainable business development, innovation strategies, and market strengthening approaches in the digital economy era.
During the program, Ida Bagus Ardhi Putra, S.Kom., M.Pd. delivered a session titled “Market Access, Validation, and Customer Research.”
Through the session, participants learned the importance of understanding market needs, validating business ideas, and developing customer-oriented business strategies to support sustainable growth.
The GREEN UMKM initiative serves as a strategic effort to encourage local MSMEs to become more innovative, adaptive, and capable of building sustainable businesses amid rapidly changing market and technology trends.
Through collaborations like this, Primakara University continues to strengthen the entrepreneurial ecosystem while supporting the growth of competitive MSMEs that generate positive impacts for society and the environment.
As part of the BIMA Grant Community Service Initiative, Primakara University lecturers provided digital marketing and financial literacy training to Gringsing woven fabric artisans in Tenganan Village, Karangasem. The program aims to expand market reach and support the preservation of local cultural heritage in the digital age.
A Primakara University lecturer delivered an AI-assisted promotional caption writing workshop for students at SMAN 2 Kuta Utara on September 26, 2026. Part of the School-Scheme Community Service Program, the initiative aimed to enhance students' digital writing skills and creative technology use.
Primakara University lecturers conducted a School-Scheme Community Service Program on e-commerce platform utilization at SMKN 2 Sukawati on September 25, 2026. The training aimed to broaden students' insights into digital business opportunities and foster digital entrepreneurship from an early age.