Published on: Thursday, 7 May 2026
Primakara University once again demonstrated its commitment to supporting sustainable MSME development through a collaboration with the Bali Provincial Office of Cooperatives and MSMEs in the GREEN UMKM: Sustainable Business Network Innovation Downstreaming Program, held on May 7, 2026, at the UPTD PLUT KUMKM Hall, Bali Province.
The activity involved 15 MSME participants who received insights into sustainable business development, innovation strategies, and market strengthening approaches in the digital economy era.
During the program, Ida Bagus Ardhi Putra, S.Kom., M.Pd. delivered a session titled “Market Access, Validation, and Customer Research.”
Through the session, participants learned the importance of understanding market needs, validating business ideas, and developing customer-oriented business strategies to support sustainable growth.
The GREEN UMKM initiative serves as a strategic effort to encourage local MSMEs to become more innovative, adaptive, and capable of building sustainable businesses amid rapidly changing market and technology trends.
Through collaborations like this, Primakara University continues to strengthen the entrepreneurial ecosystem while supporting the growth of competitive MSMEs that generate positive impacts for society and the environment.
Primakara University lecturer Made Adi Paramartha Putra, S.T., M.T., Ph.D., was invited as a speaker on TVRI Bali’s Dialog Antar Nusa program on August 6, 2026. Under the theme “AI Utilization, From Learning Spaces to Digital Business,” the discussion explored the opportunities and challenges of Artificial Intelligence (AI) in education and digital business development.
Primakara University collaborated with SMAN 2 Abiansemal through the AKURASI (Accounting Literacy and Education Action) Program on July 31, 2026. Joined by around 300 tenth-grade students, the program provided financial literacy education covering money management, saving, budgeting, and the importance of developing healthy financial habits from an early age.
Primakara University continues to support the growth of local MSMEs through digital marketing education. Through the Digital Marketing Training for MSMEs in Sanur Kauh Village, participants gained practical insights into leveraging digital platforms to expand market reach, strengthen branding, and enhance business competitiveness in the digital era.