Published on: Thursday, 7 May 2026
Primakara University once again demonstrated its commitment to supporting sustainable MSME development through a collaboration with the Bali Provincial Office of Cooperatives and MSMEs in the GREEN UMKM: Sustainable Business Network Innovation Downstreaming Program, held on May 7, 2026, at the UPTD PLUT KUMKM Hall, Bali Province.
The activity involved 15 MSME participants who received insights into sustainable business development, innovation strategies, and market strengthening approaches in the digital economy era.
During the program, Ida Bagus Ardhi Putra, S.Kom., M.Pd. delivered a session titled “Market Access, Validation, and Customer Research.”
Through the session, participants learned the importance of understanding market needs, validating business ideas, and developing customer-oriented business strategies to support sustainable growth.
The GREEN UMKM initiative serves as a strategic effort to encourage local MSMEs to become more innovative, adaptive, and capable of building sustainable businesses amid rapidly changing market and technology trends.
Through collaborations like this, Primakara University continues to strengthen the entrepreneurial ecosystem while supporting the growth of competitive MSMEs that generate positive impacts for society and the environment.
Kurniawan Joko Purnomo, S.Kom., M.M., a lecturer at Primakara University, served as a speaker at a training program held by UPTD Bapelkesmas Bali Province. Through sessions on Digital Marketing Strategy and Personal Branding, participants gained practical insights into building a strong personal identity and leveraging digital platforms to enhance their competitiveness in the digital era.
Made Adi Paramartha Putra, S.T., M.T., Ph.D., a lecturer at Primakara University, delivered a Microsoft Excel training session as part of the ICT Training Program for students of IKIP Saraswati Tabanan. The workshop equipped participants with practical data processing and analysis skills essential for academic success, professional careers, and the digital era.
Desak Putu Nitya Dewi, S.E., M.Si., a lecturer at Primakara University, delivered a Microsoft Word training session during the ICT Training Program for students of IKIP Saraswati Tabanan. The workshop equipped participants with practical document processing skills to support academic, professional, and Microsoft Office certification needs.