Published on: Tuesday, 5 May 2026
Primakara University once again demonstrated its commitment to supporting local MSME development through a collaboration with the Bali Provincial Tourism Office in a competency development training program held on May 5, 2026.
The training featured two lecturers from Primakara University as speakers: I Gede Wirya Mahendra Nandanawana Putra, S.Kom., M.Sn., who delivered material on Packaging Design, and Kurniawan Joko Purnomo, S.Kom., M.M., who presented strategies for Marketing through Marketplace Platforms.
During the packaging design session, participants learned the importance of visual product presentation in attracting consumers and strengthening brand identity. Meanwhile, the marketplace marketing session introduced participants to digital strategies for expanding market reach and increasing product sales through online platforms.
A total of 20 MSME participants attended the training enthusiastically and gained practical knowledge that can be directly applied to their businesses, especially in branding and digital marketing development.
Through this initiative, local MSMEs are expected to become more adaptive to modern market trends and improve their competitiveness through design innovation and digital technology utilization.
Kurniawan Joko Purnomo, S.Kom., M.M., a lecturer at Primakara University, served as a speaker at a training program held by UPTD Bapelkesmas Bali Province. Through sessions on Digital Marketing Strategy and Personal Branding, participants gained practical insights into building a strong personal identity and leveraging digital platforms to enhance their competitiveness in the digital era.
Made Adi Paramartha Putra, S.T., M.T., Ph.D., a lecturer at Primakara University, delivered a Microsoft Excel training session as part of the ICT Training Program for students of IKIP Saraswati Tabanan. The workshop equipped participants with practical data processing and analysis skills essential for academic success, professional careers, and the digital era.
Desak Putu Nitya Dewi, S.E., M.Si., a lecturer at Primakara University, delivered a Microsoft Word training session during the ICT Training Program for students of IKIP Saraswati Tabanan. The workshop equipped participants with practical document processing skills to support academic, professional, and Microsoft Office certification needs.