Published on: Tuesday, 5 May 2026
Primakara University once again demonstrated its commitment to supporting local MSME development through a collaboration with the Bali Provincial Tourism Office in a competency development training program held on May 5, 2026.
The training featured two lecturers from Primakara University as speakers: I Gede Wirya Mahendra Nandanawana Putra, S.Kom., M.Sn., who delivered material on Packaging Design, and Kurniawan Joko Purnomo, S.Kom., M.M., who presented strategies for Marketing through Marketplace Platforms.
During the packaging design session, participants learned the importance of visual product presentation in attracting consumers and strengthening brand identity. Meanwhile, the marketplace marketing session introduced participants to digital strategies for expanding market reach and increasing product sales through online platforms.
A total of 20 MSME participants attended the training enthusiastically and gained practical knowledge that can be directly applied to their businesses, especially in branding and digital marketing development.
Through this initiative, local MSMEs are expected to become more adaptive to modern market trends and improve their competitiveness through design innovation and digital technology utilization.
Primakara University lecturer Ni Made Estiyanti, S.E., M.Si., Ak., Ph.D., served as a speaker at the 9th Week of the Mekaarpreneur Training on August 20, 2026. Under the theme “UMKM Ready to Level Up: Upgrade Your Product, Prepare Your Business,” the session provided MSME entrepreneurs with insights into improving product quality and preparing their businesses for sustainable growth and competitiveness.
Primakara University lecturer Made Adi Paramartha Putra, S.T., M.T., Ph.D., was invited as a speaker on TVRI Bali’s Dialog Antar Nusa program on August 6, 2026. Under the theme “AI Utilization, From Learning Spaces to Digital Business,” the discussion explored the opportunities and challenges of Artificial Intelligence (AI) in education and digital business development.
Primakara University lecturers contributed to a Bookkeeping Training Program for MSMEs in Badung Regency, held from August 6–10, 2026. Featuring Ketut Tri Budi Artani, S.E., M.Si., Ak., CA., CSRA., CFMA and Desak Putu Nitya Dewi, S.E., M.Si. as speakers, the program provided MSME owners with practical knowledge and skills for better bookkeeping.