In Collaboration with Bali Tourism Office, Primakara University Lecturers Enhance MSME Competencies through Packaging Design and Marketplace Strategies

Primakara University once again demonstrated its commitment to supporting local MSME development through a collaboration with the Bali Provincial Tourism Office in a competency development training program held on May 5, 2026.

The training featured two lecturers from Primakara University as speakers: I Gede Wirya Mahendra Nandanawana Putra, S.Kom., M.Sn., who delivered material on Packaging Design, and Kurniawan Joko Purnomo, S.Kom., M.M., who presented strategies for Marketing through Marketplace Platforms.

During the packaging design session, participants learned the importance of visual product presentation in attracting consumers and strengthening brand identity. Meanwhile, the marketplace marketing session introduced participants to digital strategies for expanding market reach and increasing product sales through online platforms.

A total of 20 MSME participants attended the training enthusiastically and gained practical knowledge that can be directly applied to their businesses, especially in branding and digital marketing development.

Through this initiative, local MSMEs are expected to become more adaptive to modern market trends and improve their competitiveness through design innovation and digital technology utilization.