Published on: Tuesday, 5 May 2026
Primakara University once again demonstrated its commitment to supporting local MSME development through a collaboration with the Bali Provincial Tourism Office in a competency development training program held on May 5, 2026.
The training featured two lecturers from Primakara University as speakers: I Gede Wirya Mahendra Nandanawana Putra, S.Kom., M.Sn., who delivered material on Packaging Design, and Kurniawan Joko Purnomo, S.Kom., M.M., who presented strategies for Marketing through Marketplace Platforms.
During the packaging design session, participants learned the importance of visual product presentation in attracting consumers and strengthening brand identity. Meanwhile, the marketplace marketing session introduced participants to digital strategies for expanding market reach and increasing product sales through online platforms.
A total of 20 MSME participants attended the training enthusiastically and gained practical knowledge that can be directly applied to their businesses, especially in branding and digital marketing development.
Through this initiative, local MSMEs are expected to become more adaptive to modern market trends and improve their competitiveness through design innovation and digital technology utilization.
As part of the BIMA Grant Community Service Initiative, Primakara University lecturers provided digital marketing and financial literacy training to Gringsing woven fabric artisans in Tenganan Village, Karangasem. The program aims to expand market reach and support the preservation of local cultural heritage in the digital age.
A Primakara University lecturer delivered an AI-assisted promotional caption writing workshop for students at SMAN 2 Kuta Utara on September 26, 2026. Part of the School-Scheme Community Service Program, the initiative aimed to enhance students' digital writing skills and creative technology use.
Primakara University lecturers conducted a School-Scheme Community Service Program on e-commerce platform utilization at SMKN 2 Sukawati on September 25, 2026. The training aimed to broaden students' insights into digital business opportunities and foster digital entrepreneurship from an early age.