Published on: Thursday, 30 April 2026
Primakara University once again contributed to the development of micro, small, and medium enterprises (MSMEs) through an entrepreneurship training program organized by the Department of Cooperatives, Small and Medium Enterprises, and Trade of Jembrana Regency on April 30, 2026.
During the training, Dharma Prasetya Irawan, S.Sn., M.Sn. delivered material on Product Photography and Video Production, focusing on creative visual techniques to enhance product appeal and strengthen marketing communication in the digital era.
Meanwhile, Kurniawan Joko Purnomo, S.Kom., M.M. presented a session on Branding and Digital Marketing, providing participants with insights into the importance of building a strong brand identity and implementing effective digital marketing strategies to improve business competitiveness.
A total of 30 MSME participants attended the program enthusiastically and gained practical knowledge that could be directly applied to their businesses, particularly in product branding and digital promotion.
Through this activity, MSME owners are expected to become more prepared to compete in today’s market by utilizing strong branding strategies, engaging visual content, and adaptive digital marketing approaches.
Primakara University lecturer Ni Made Estiyanti, S.E., M.Si., Ak., Ph.D., served as a speaker at the 9th Week of the Mekaarpreneur Training on August 20, 2026. Under the theme “UMKM Ready to Level Up: Upgrade Your Product, Prepare Your Business,” the session provided MSME entrepreneurs with insights into improving product quality and preparing their businesses for sustainable growth and competitiveness.
Primakara University lecturer Made Adi Paramartha Putra, S.T., M.T., Ph.D., was invited as a speaker on TVRI Bali’s Dialog Antar Nusa program on August 6, 2026. Under the theme “AI Utilization, From Learning Spaces to Digital Business,” the discussion explored the opportunities and challenges of Artificial Intelligence (AI) in education and digital business development.
Primakara University lecturers contributed to a Bookkeeping Training Program for MSMEs in Badung Regency, held from August 6–10, 2026. Featuring Ketut Tri Budi Artani, S.E., M.Si., Ak., CA., CSRA., CFMA and Desak Putu Nitya Dewi, S.E., M.Si. as speakers, the program provided MSME owners with practical knowledge and skills for better bookkeeping.