Published on: Thursday, 30 April 2026
Primakara University once again contributed to the development of micro, small, and medium enterprises (MSMEs) through an entrepreneurship training program organized by the Department of Cooperatives, Small and Medium Enterprises, and Trade of Jembrana Regency on April 30, 2026.
During the training, Dharma Prasetya Irawan, S.Sn., M.Sn. delivered material on Product Photography and Video Production, focusing on creative visual techniques to enhance product appeal and strengthen marketing communication in the digital era.
Meanwhile, Kurniawan Joko Purnomo, S.Kom., M.M. presented a session on Branding and Digital Marketing, providing participants with insights into the importance of building a strong brand identity and implementing effective digital marketing strategies to improve business competitiveness.
A total of 30 MSME participants attended the program enthusiastically and gained practical knowledge that could be directly applied to their businesses, particularly in product branding and digital promotion.
Through this activity, MSME owners are expected to become more prepared to compete in today’s market by utilizing strong branding strategies, engaging visual content, and adaptive digital marketing approaches.
Primakara University lecturer Made Adi Paramartha Putra, S.T., M.T., Ph.D., was invited as a speaker on TVRI Bali’s Dialog Antar Nusa program on August 6, 2026. Under the theme “AI Utilization, From Learning Spaces to Digital Business,” the discussion explored the opportunities and challenges of Artificial Intelligence (AI) in education and digital business development.
Primakara University collaborated with SMAN 2 Abiansemal through the AKURASI (Accounting Literacy and Education Action) Program on July 31, 2026. Joined by around 300 tenth-grade students, the program provided financial literacy education covering money management, saving, budgeting, and the importance of developing healthy financial habits from an early age.
Primakara University continues to support the growth of local MSMEs through digital marketing education. Through the Digital Marketing Training for MSMEs in Sanur Kauh Village, participants gained practical insights into leveraging digital platforms to expand market reach, strengthen branding, and enhance business competitiveness in the digital era.