Published on: Thursday, 30 April 2026
Primakara University once again contributed to the development of micro, small, and medium enterprises (MSMEs) through an entrepreneurship training program organized by the Department of Cooperatives, Small and Medium Enterprises, and Trade of Jembrana Regency on April 30, 2026.
During the training, Dharma Prasetya Irawan, S.Sn., M.Sn. delivered material on Product Photography and Video Production, focusing on creative visual techniques to enhance product appeal and strengthen marketing communication in the digital era.
Meanwhile, Kurniawan Joko Purnomo, S.Kom., M.M. presented a session on Branding and Digital Marketing, providing participants with insights into the importance of building a strong brand identity and implementing effective digital marketing strategies to improve business competitiveness.
A total of 30 MSME participants attended the program enthusiastically and gained practical knowledge that could be directly applied to their businesses, particularly in product branding and digital promotion.
Through this activity, MSME owners are expected to become more prepared to compete in today’s market by utilizing strong branding strategies, engaging visual content, and adaptive digital marketing approaches.
Kurniawan Joko Purnomo, S.Kom., M.M., a lecturer at Primakara University, served as a speaker at a training program held by UPTD Bapelkesmas Bali Province. Through sessions on Digital Marketing Strategy and Personal Branding, participants gained practical insights into building a strong personal identity and leveraging digital platforms to enhance their competitiveness in the digital era.
Made Adi Paramartha Putra, S.T., M.T., Ph.D., a lecturer at Primakara University, delivered a Microsoft Excel training session as part of the ICT Training Program for students of IKIP Saraswati Tabanan. The workshop equipped participants with practical data processing and analysis skills essential for academic success, professional careers, and the digital era.
Desak Putu Nitya Dewi, S.E., M.Si., a lecturer at Primakara University, delivered a Microsoft Word training session during the ICT Training Program for students of IKIP Saraswati Tabanan. The workshop equipped participants with practical document processing skills to support academic, professional, and Microsoft Office certification needs.