Published on: Thursday, 30 April 2026
Primakara University once again contributed to the development of micro, small, and medium enterprises (MSMEs) through an entrepreneurship training program organized by the Department of Cooperatives, Small and Medium Enterprises, and Trade of Jembrana Regency on April 30, 2026.
During the training, Dharma Prasetya Irawan, S.Sn., M.Sn. delivered material on Product Photography and Video Production, focusing on creative visual techniques to enhance product appeal and strengthen marketing communication in the digital era.
Meanwhile, Kurniawan Joko Purnomo, S.Kom., M.M. presented a session on Branding and Digital Marketing, providing participants with insights into the importance of building a strong brand identity and implementing effective digital marketing strategies to improve business competitiveness.
A total of 30 MSME participants attended the program enthusiastically and gained practical knowledge that could be directly applied to their businesses, particularly in product branding and digital promotion.
Through this activity, MSME owners are expected to become more prepared to compete in today’s market by utilizing strong branding strategies, engaging visual content, and adaptive digital marketing approaches.
Primakara University collaborated with IKIP Saraswati Tabanan in the 2026 Microsoft Office Training Program. Led by lecturer A.A. Ita Paramitha, S.Pd., M.Kom., the session equipped students with Microsoft PowerPoint and internet skills to enhance their digital communication and presentation abilities.
I Gede Putu Krisna Juliharta, S.T., M.T., a lecturer at Primakara University and Chairman of RTIK Bali, delivered a digital transformation training for the officials and staff of Tibubeneng Village. The program focused on digital-based organizational performance management to strengthen efficient, transparent, and technology-driven public services.
Made Adi Paramartha Putra, Ph.D., a lecturer at Primakara University, served as a speaker at the SITEFEST 5.0 Teachers Workshop themed "Optimizing Learning with AI." The session introduced educators to practical applications of Artificial Intelligence (AI) to create more effective, creative, and future-ready learning experiences.