Published on: Thursday, 30 April 2026
Primakara University once again contributed to the development of micro, small, and medium enterprises (MSMEs) through an entrepreneurship training program organized by the Department of Cooperatives, Small and Medium Enterprises, and Trade of Jembrana Regency on April 30, 2026.
During the training, Dharma Prasetya Irawan, S.Sn., M.Sn. delivered material on Product Photography and Video Production, focusing on creative visual techniques to enhance product appeal and strengthen marketing communication in the digital era.
Meanwhile, Kurniawan Joko Purnomo, S.Kom., M.M. presented a session on Branding and Digital Marketing, providing participants with insights into the importance of building a strong brand identity and implementing effective digital marketing strategies to improve business competitiveness.
A total of 30 MSME participants attended the program enthusiastically and gained practical knowledge that could be directly applied to their businesses, particularly in product branding and digital promotion.
Through this activity, MSME owners are expected to become more prepared to compete in today’s market by utilizing strong branding strategies, engaging visual content, and adaptive digital marketing approaches.
Primakara University conducted website-based deep learning training for students at SMAN 2 Kuta to improve digital literacy and AI understanding.
Primakara University and the Bali Provincial MSME Office supported sustainable MSME development through the GREEN UMKM program and market access strategy training.
Primakara University lecturers provided packaging design and marketplace marketing training for MSMEs in collaboration with the Bali Provincial Tourism Office.