Published on: Tuesday, 22 September 2026
DENPASAR — Primakara University continues its commitment to boosting digital literacy among the younger generation through its School-Scheme Community Service Program (Pengabdian kepada Masyarakat / PkM). On September 22, 2026, the university hosted a specialized workshop titled "Introduction to Digital Marketing and Exploration of Digital Career Opportunities" for students at SMAK Santo Yoseph Denpasar.
The session was led by lecturer Ida Bagus Ardhi Putra, S.Kom., M.Pd., designed to prepare high school students for the demands of digital transformation.
During the workshop, students explored two primary areas:
Digital Marketing Fundamentals: Learning how to leverage modern technology and digital platforms to market products, build brand identities, reach broader target audiences, and explore online business potential.
Digital Career Exploration: Discovering high-demand career pathways in the digital landscape, such as digital marketers, content creators, social media specialists, and other emerging roles.
Through this initiative, Primakara University aims to help students at SMAK Santo Yoseph Denpasar identify their interests early, build future-proof skill sets, and confidently navigate opportunities in the digital economy.
As part of the BIMA Grant Community Service Initiative, Primakara University lecturers provided digital marketing and financial literacy training to Gringsing woven fabric artisans in Tenganan Village, Karangasem. The program aims to expand market reach and support the preservation of local cultural heritage in the digital age.
A Primakara University lecturer delivered an AI-assisted promotional caption writing workshop for students at SMAN 2 Kuta Utara on September 26, 2026. Part of the School-Scheme Community Service Program, the initiative aimed to enhance students' digital writing skills and creative technology use.
Primakara University lecturers conducted a School-Scheme Community Service Program on e-commerce platform utilization at SMKN 2 Sukawati on September 25, 2026. The training aimed to broaden students' insights into digital business opportunities and foster digital entrepreneurship from an early age.