Published on: Wednesday, 3 June 2026
Denpasar, June 3, 2026 – Digital transformation has encouraged businesses to better understand technology-driven marketing strategies in order to enhance their competitiveness. As part of the Entrepreneurship Growth and Development Technical Guidance Program (Bimtek) held on June 3, 2026, participants received training on the utilization of META Ads and basic digital analytics as effective tools for business development in the digital era.
The session featured Kurniawan Joko Purnomo, S.E., M.M., a lecturer at Primakara University, as the speaker. During his presentation, he explained various strategies for optimizing digital advertising through META platforms to reach broader target markets, increase product visibility, and drive sustainable sales growth.
Participants were introduced to the importance of planning targeted advertising campaigns, including identifying the right audience, developing engaging promotional content, and managing advertising budgets effectively to achieve optimal results. In addition, they gained insights into how to interpret and utilize basic analytics data to evaluate the effectiveness of their marketing activities.
Through a practical and application-oriented approach, SME owners were introduced to key performance indicators that can be used to measure the success of digital marketing initiatives. Understanding these metrics and analytical tools is expected to help entrepreneurs make more informed business decisions based on measurable results and reliable data.
This program reflects Primakara University’s commitment to supporting the digital capacity development of SMEs through educational and mentoring initiatives that address the evolving needs of today’s business environment. By adopting effective digital marketing strategies and strengthening their ability to analyze data, SMEs are expected to enhance their competitiveness, expand market reach, and seize the growing opportunities available in the digital economy.
Primakara University collaborated with IKIP Saraswati Tabanan in the 2026 Microsoft Office Training Program. Led by lecturer A.A. Ita Paramitha, S.Pd., M.Kom., the session equipped students with Microsoft PowerPoint and internet skills to enhance their digital communication and presentation abilities.
I Gede Putu Krisna Juliharta, S.T., M.T., a lecturer at Primakara University and Chairman of RTIK Bali, delivered a digital transformation training for the officials and staff of Tibubeneng Village. The program focused on digital-based organizational performance management to strengthen efficient, transparent, and technology-driven public services.
Made Adi Paramartha Putra, Ph.D., a lecturer at Primakara University, served as a speaker at the SITEFEST 5.0 Teachers Workshop themed "Optimizing Learning with AI." The session introduced educators to practical applications of Artificial Intelligence (AI) to create more effective, creative, and future-ready learning experiences.