Published on: Wednesday, 3 June 2026
Denpasar, June 3, 2026 – Digital transformation has encouraged businesses to better understand technology-driven marketing strategies in order to enhance their competitiveness. As part of the Entrepreneurship Growth and Development Technical Guidance Program (Bimtek) held on June 3, 2026, participants received training on the utilization of META Ads and basic digital analytics as effective tools for business development in the digital era.
The session featured Kurniawan Joko Purnomo, S.E., M.M., a lecturer at Primakara University, as the speaker. During his presentation, he explained various strategies for optimizing digital advertising through META platforms to reach broader target markets, increase product visibility, and drive sustainable sales growth.
Participants were introduced to the importance of planning targeted advertising campaigns, including identifying the right audience, developing engaging promotional content, and managing advertising budgets effectively to achieve optimal results. In addition, they gained insights into how to interpret and utilize basic analytics data to evaluate the effectiveness of their marketing activities.
Through a practical and application-oriented approach, SME owners were introduced to key performance indicators that can be used to measure the success of digital marketing initiatives. Understanding these metrics and analytical tools is expected to help entrepreneurs make more informed business decisions based on measurable results and reliable data.
This program reflects Primakara University’s commitment to supporting the digital capacity development of SMEs through educational and mentoring initiatives that address the evolving needs of today’s business environment. By adopting effective digital marketing strategies and strengthening their ability to analyze data, SMEs are expected to enhance their competitiveness, expand market reach, and seize the growing opportunities available in the digital economy.
Primakara University lecturer Ni Made Estiyanti, S.E., M.Si., Ak., Ph.D., served as a speaker at the 9th Week of the Mekaarpreneur Training on August 20, 2026. Under the theme “UMKM Ready to Level Up: Upgrade Your Product, Prepare Your Business,” the session provided MSME entrepreneurs with insights into improving product quality and preparing their businesses for sustainable growth and competitiveness.
Primakara University lecturer Made Adi Paramartha Putra, S.T., M.T., Ph.D., was invited as a speaker on TVRI Bali’s Dialog Antar Nusa program on August 6, 2026. Under the theme “AI Utilization, From Learning Spaces to Digital Business,” the discussion explored the opportunities and challenges of Artificial Intelligence (AI) in education and digital business development.
Primakara University lecturers contributed to a Bookkeeping Training Program for MSMEs in Badung Regency, held from August 6–10, 2026. Featuring Ketut Tri Budi Artani, S.E., M.Si., Ak., CA., CSRA., CFMA and Desak Putu Nitya Dewi, S.E., M.Si. as speakers, the program provided MSME owners with practical knowledge and skills for better bookkeeping.