Published on: Wednesday, 3 June 2026
Denpasar, June 3, 2026 – Digital transformation has encouraged businesses to better understand technology-driven marketing strategies in order to enhance their competitiveness. As part of the Entrepreneurship Growth and Development Technical Guidance Program (Bimtek) held on June 3, 2026, participants received training on the utilization of META Ads and basic digital analytics as effective tools for business development in the digital era.
The session featured Kurniawan Joko Purnomo, S.E., M.M., a lecturer at Primakara University, as the speaker. During his presentation, he explained various strategies for optimizing digital advertising through META platforms to reach broader target markets, increase product visibility, and drive sustainable sales growth.
Participants were introduced to the importance of planning targeted advertising campaigns, including identifying the right audience, developing engaging promotional content, and managing advertising budgets effectively to achieve optimal results. In addition, they gained insights into how to interpret and utilize basic analytics data to evaluate the effectiveness of their marketing activities.
Through a practical and application-oriented approach, SME owners were introduced to key performance indicators that can be used to measure the success of digital marketing initiatives. Understanding these metrics and analytical tools is expected to help entrepreneurs make more informed business decisions based on measurable results and reliable data.
This program reflects Primakara University’s commitment to supporting the digital capacity development of SMEs through educational and mentoring initiatives that address the evolving needs of today’s business environment. By adopting effective digital marketing strategies and strengthening their ability to analyze data, SMEs are expected to enhance their competitiveness, expand market reach, and seize the growing opportunities available in the digital economy.
Kurniawan Joko Purnomo, S.Kom., M.M., a lecturer at Primakara University, served as a speaker at a training program held by UPTD Bapelkesmas Bali Province. Through sessions on Digital Marketing Strategy and Personal Branding, participants gained practical insights into building a strong personal identity and leveraging digital platforms to enhance their competitiveness in the digital era.
Made Adi Paramartha Putra, S.T., M.T., Ph.D., a lecturer at Primakara University, delivered a Microsoft Excel training session as part of the ICT Training Program for students of IKIP Saraswati Tabanan. The workshop equipped participants with practical data processing and analysis skills essential for academic success, professional careers, and the digital era.
Desak Putu Nitya Dewi, S.E., M.Si., a lecturer at Primakara University, delivered a Microsoft Word training session during the ICT Training Program for students of IKIP Saraswati Tabanan. The workshop equipped participants with practical document processing skills to support academic, professional, and Microsoft Office certification needs.