Published on: Friday, 25 September 2026
GIANYAR — Reaffirming its dedication to elevating digital competencies among the younger generation, lecturers from Primakara University delivered a School-Scheme Community Service Program (Pengabdian kepada Masyarakat / PkM) at SMKN 2 Sukawati on September 25, 2026.
The workshop, titled "E-Commerce Utilization Training," was conducted by D.A. Gladysia Sistadanta Kurnia Dewi Sutedja, S.E., M.M., alongside Made Irma Dwiputranti, S.E., M.T. The session was tailored to introduce vocational high school students to electronic commerce platforms as essential tools for modern business development.
Key objectives of the training included:
E-Commerce Ecosystem Understanding: Familiarizing students with how digital trade platforms operate and how to leverage online market reach.
Digital Business Exploration: Teaching fundamental strategies for marketing products effectively online and identifying digital business models.
Fostering Entrepreneurial Spirit: Inspiring students to take proactive steps toward building innovative and tech-driven enterprises starting in high school.
Through this initiative, Primakara University remains steadfast in spreading digital literacy, empowering young minds, and preparing future-ready talents to thrive in the digital economy.
As part of the BIMA Grant Community Service Initiative, Primakara University lecturers provided digital marketing and financial literacy training to Gringsing woven fabric artisans in Tenganan Village, Karangasem. The program aims to expand market reach and support the preservation of local cultural heritage in the digital age.
A Primakara University lecturer delivered an AI-assisted promotional caption writing workshop for students at SMAN 2 Kuta Utara on September 26, 2026. Part of the School-Scheme Community Service Program, the initiative aimed to enhance students' digital writing skills and creative technology use.
A Primakara University lecturer delivered a Digital Marketing and Digital Career Opportunities Workshop at SMAK Santo Yoseph Denpasar on September 22, 2026. The school-scheme community service initiative aimed to enhance students' digital literacy and introduce them to key professions in the modern digital industry.