Primakara University conducted a Community Service Program (Pengabdian kepada Masyarakat/PKM) at SMK Negeri 1 Mas Ubud under the theme “Strengthening Local Wisdom-Based Digital Literacy to Foster Ethical Media Use,” held on December 15, 2025. This initiative reflects the university’s commitment to promoting responsible digital behavior among the younger generation while preserving the richness of local cultural values. The session was delivered by A.A. Gede Adi Mega Putra, S.Sos.H., M.Pd., a lecturer at Primakara University, who provided comprehensive insights into the importance of digital literacy that goes beyond technical skills. The program emphasized the need for students to develop critical thinking, ethical awareness, and responsibility when engaging with digital media in today’s fast-paced information environment. Through a local wisdom-based digital literacy approach, students were encouraged to understand how cultural values can serve as a foundation for ethical behavior in the digital space. The session highlighted key topics such as responsible communication on social media, identifying and avoiding misinformation, and maintaining respectful interactions in online communities. By integrating local cultural principles, students were guided to balance modern digital practices with traditional values. The activity was conducted in an interactive and engaging manner, allowing students to participate in discussions, share their experiences, and reflect on their digital habits. This participatory approach helped foster a deeper understanding of how digital literacy can be applied in their daily lives.
Through this program, students are expected to become more thoughtful, informed, and ethical digital citizens. They are encouraged not only to utilize technology effectively but also to uphold values of respect, responsibility, and cultural awareness in their online interactions. This initiative further demonstrates Primakara University’s ongoing commitment to delivering impactful community service programs that address contemporary challenges. By promoting ethical digital practices grounded in local wisdom, the university continues to contribute to the development of a generation that is both technologically capable and culturally grounded.
