Published on: Tuesday, 7 July 2026
Primakara University reaffirmed its commitment to human resource development through the participation of Kurniawan Joko Purnomo, S.Kom., M.M., a lecturer at Primakara University, as a speaker at a training program organized by UPTD Bapelkesmas Bali Province on July 7, 2026.
During the session, he presented the topic "Digital Marketing Strategy and Personal Branding," providing participants with practical knowledge on building a strong professional identity while utilizing digital marketing to improve competitiveness in today's rapidly evolving digital landscape.
Participants explored various approaches to developing authentic personal branding, identifying target audiences, creating valuable digital content, and maximizing the use of online platforms to expand their reach and strengthen public trust. The training emphasized practical strategies that can be directly applied in professional and organizational settings.
Beyond digital marketing techniques, the workshop highlighted the importance of adapting to technological advancements and strengthening communication skills through digital media. These competencies are increasingly essential for professionals seeking to remain relevant and competitive in the era of digital transformation.
Through educational initiatives such as this, Primakara University continues to contribute to the development of digital competencies by collaborating with government institutions and other stakeholders. The university remains committed to fostering an innovative, adaptive, and future-ready learning ecosystem that empowers individuals to thrive in the digital age.
Primakara University lecturer Ni Made Estiyanti, S.E., M.Si., Ak., Ph.D., served as a speaker at the 9th Week of the Mekaarpreneur Training on August 20, 2026. Under the theme “UMKM Ready to Level Up: Upgrade Your Product, Prepare Your Business,” the session provided MSME entrepreneurs with insights into improving product quality and preparing their businesses for sustainable growth and competitiveness.
Primakara University lecturer Made Adi Paramartha Putra, S.T., M.T., Ph.D., was invited as a speaker on TVRI Bali’s Dialog Antar Nusa program on August 6, 2026. Under the theme “AI Utilization, From Learning Spaces to Digital Business,” the discussion explored the opportunities and challenges of Artificial Intelligence (AI) in education and digital business development.
Primakara University lecturers contributed to a Bookkeeping Training Program for MSMEs in Badung Regency, held from August 6–10, 2026. Featuring Ketut Tri Budi Artani, S.E., M.Si., Ak., CA., CSRA., CFMA and Desak Putu Nitya Dewi, S.E., M.Si. as speakers, the program provided MSME owners with practical knowledge and skills for better bookkeeping.