Published on: Tuesday, 7 July 2026
Primakara University reaffirmed its commitment to human resource development through the participation of Kurniawan Joko Purnomo, S.Kom., M.M., a lecturer at Primakara University, as a speaker at a training program organized by UPTD Bapelkesmas Bali Province on July 7, 2026.
During the session, he presented the topic "Digital Marketing Strategy and Personal Branding," providing participants with practical knowledge on building a strong professional identity while utilizing digital marketing to improve competitiveness in today's rapidly evolving digital landscape.
Participants explored various approaches to developing authentic personal branding, identifying target audiences, creating valuable digital content, and maximizing the use of online platforms to expand their reach and strengthen public trust. The training emphasized practical strategies that can be directly applied in professional and organizational settings.
Beyond digital marketing techniques, the workshop highlighted the importance of adapting to technological advancements and strengthening communication skills through digital media. These competencies are increasingly essential for professionals seeking to remain relevant and competitive in the era of digital transformation.
Through educational initiatives such as this, Primakara University continues to contribute to the development of digital competencies by collaborating with government institutions and other stakeholders. The university remains committed to fostering an innovative, adaptive, and future-ready learning ecosystem that empowers individuals to thrive in the digital age.
As part of the BIMA Grant Community Service Initiative, Primakara University lecturers provided digital marketing and financial literacy training to Gringsing woven fabric artisans in Tenganan Village, Karangasem. The program aims to expand market reach and support the preservation of local cultural heritage in the digital age.
A Primakara University lecturer delivered a sketch-based e-commerce prototyping workshop for Digital Business students at SMKN 1 Klungkung on October 6, 2026. As part of the School-Scheme Community Service Program, the initiative aimed to boost practical design skills and readiness for tech-driven industries.
A Primakara University lecturer delivered a Generative AI-based User Interface Design Workshop at SMAN 2 Kuta on October 2, 2026. Part of the School-Scheme Community Service Program, the training aimed to enhance students' digital creativity and explore visual technology in the era of digital transformation.