Published on: Monday, 13 July 2026
Primakara University has strengthened its commitment to research and innovation through the signing of a research contract with PT Pegadaian, marking the beginning of a strategic collaboration aimed at producing impactful and industry-relevant research.
As part of this partnership, the university's research team will conduct a study entitled "Analysis of Gen Z Potential in Bali for Digital Gold-Based Financial Inclusion." The research seeks to explore the opportunities and readiness of Bali's Generation Z to adopt digital gold-based financial services as part of broader efforts to improve financial literacy and financial inclusion in Indonesia.
The study is expected to generate strategic recommendations that can support policymakers and industry stakeholders in designing financial products and services that better align with the needs and characteristics of younger generations. In addition to advancing innovation in the financial sector, the research aims to encourage greater public awareness of digital investment and responsible financial management.
The trust placed in Primakara University by PT Pegadaian reflects the university's ability to deliver high-quality research that addresses real-world challenges while contributing meaningful insights to industry development. This collaboration also highlights the importance of partnerships between academia and industry in fostering innovation and producing practical solutions with lasting social impact.
Moving forward, Primakara University remains committed to expanding collaborations with government agencies, industry partners, and other strategic institutions to strengthen its research ecosystem, encourage innovation, and reinforce its role as an impact-driven university contributing to Indonesia's sustainable development.
On Friday, September 4, 2026, DRPM Primakara University held a socialization session on Proposal Submission and the 2026–2027 Internal Research and Community Service (PkM) Calendar, attended by 25 lecturers. The session covered guidelines, requirements, management stages, and proposal submission timelines. It also introduced updates to the IRIS system, now integrated through the DRPM portal to support a more effective research and community service submission and management process.
The DesaNiaga System Focus Group Discussion (FGD) was conducted as part of the Beginner Lecturer Research (PDP) – BIMA Grant at Primakara University. Held on August 29, 2026, the research team tested DesaNiaga, an e-commerce-based marketing platform designed to support the marketing ecosystem of Village-Owned Enterprises (BUM Desa).
DRPM Primakara University held an IRIS coordination meeting with internal reviewers to support more effective and integrated research and community service management.