Published on: Monday, 13 July 2026
Primakara University has strengthened its commitment to research and innovation through the signing of a research contract with PT Pegadaian, marking the beginning of a strategic collaboration aimed at producing impactful and industry-relevant research.
As part of this partnership, the university's research team will conduct a study entitled "Analysis of Gen Z Potential in Bali for Digital Gold-Based Financial Inclusion." The research seeks to explore the opportunities and readiness of Bali's Generation Z to adopt digital gold-based financial services as part of broader efforts to improve financial literacy and financial inclusion in Indonesia.
The study is expected to generate strategic recommendations that can support policymakers and industry stakeholders in designing financial products and services that better align with the needs and characteristics of younger generations. In addition to advancing innovation in the financial sector, the research aims to encourage greater public awareness of digital investment and responsible financial management.
The trust placed in Primakara University by PT Pegadaian reflects the university's ability to deliver high-quality research that addresses real-world challenges while contributing meaningful insights to industry development. This collaboration also highlights the importance of partnerships between academia and industry in fostering innovation and producing practical solutions with lasting social impact.
Moving forward, Primakara University remains committed to expanding collaborations with government agencies, industry partners, and other strategic institutions to strengthen its research ecosystem, encourage innovation, and reinforce its role as an impact-driven university contributing to Indonesia's sustainable development.
DRPM Primakara University held an IRIS coordination meeting with internal reviewers to support more effective and integrated research and community service management.
Great news once again from Primakara University Nine outstanding lecturers have successfully secured funding for the 2026 Research and Community Service (PKM) Program organized by the Ministry of Higher Education, Science, and Technology (Kemendiktisaintek). This achievement stands as clear evidence of Primakara’s commitment to fostering innovation, high-quality research, and meaningful contributions to society. Not only excelling in academics, but also creating real impact on the advancement of knowledge and community well-being. Keep creating, keep inspiring! Primakara University is ready to move forward and drive change through research and community engagement. We would like to extend our congratulations to the lecturers who have received this funding, and we hope this achievement continues to inspire the creation of impactful and beneficial works for the wider community.
On Monday, April 13, 2026, Primakara University successfully held an International Visiting Lecture featuring Prof. Dr. Arun Kumar Sangiah as an international speaker, who discussed the role of Artificial Intelligence in the development of the Internet of Things (IoT) to support sustainable ecosystems. Through an interactive and inspiring session, participants gained new insights into the implementation of intelligent technologies, global research opportunities, and international collaboration in the fields of AI and IoT. This activity reflects Primakara University’s commitment to fostering innovation, advancing research, and developing impactful technologies for the future.