Primakara University Lecturer Equips MSMEs with Design Thinking in Entrepreneurship Training

A lecturer from Primakara University, Mrs. I Gusti Agung Prabandari Tri Putri, S.E., M.M., served as a speaker in an Entrepreneurship Training held on April 27, 2026, in Jembrana Regency. Her involvement in this activity reflects the active contribution of academics in supporting the capacity development of micro, small, and medium enterprises (MSMEs), particularly in addressing challenges and opportunities in the era of digital transformation. During the session, MSME participants were equipped with material on Design Thinking as an innovative approach that emphasizes a deep understanding of customer needs and behavior. Through this method, participants were encouraged to identify the challenges faced in their businesses, design creative solutions, and develop products and services that are more aligned with market demands. This approach also highlights the importance of iteration and experimentation in creating sustainable innovation.

The activity was organized by the Department of Cooperatives, Micro, Small and Medium Enterprises, and Trade of Jembrana Regency as a concrete effort by the local government to enhance the quality and competitiveness of local MSMEs. A total of 30 MSME actors participated in the training with great enthusiasm, as reflected in their active engagement during the presentation sessions, discussions, and hands-on practices conducted throughout the program. Through this training, it is expected that MSME participants will not only gain new insights but also be able to implement the Design Thinking approach in developing their businesses. As a result, MSMEs in Jembrana Regency are expected to become more adaptive, innovative, and competitive in responding to market dynamics, especially amid rapid technological advancements and shifting consumer behavior.