AI Marketing Hack for MSMEs

On November 12, 2025, a lecturer from Primakara University, Ida Bagus Ardhi Putra, S.Kom., M.Pd., was invited as a speaker at an event held at PLUT (Integrated Business Service Center) UMKM Bali. This activity was part of an initiative to enhance the capacity of micro, small, and medium enterprises (MSMEs) in addressing challenges and opportunities in the digital era.

During the session, Ida Bagus Ardhi Putra delivered material focused on strengthening digital competencies among MSME participants. Attendees gained insights into the importance of leveraging technology to support business development, including digital marketing strategies, optimization of online platforms, and the use of digital tools to improve business efficiency.

The activity was conducted in an interactive manner, featuring discussions and question-and-answer sessions that allowed participants to share the challenges they face in their businesses. This provided an opportunity for the speaker to offer practical and relevant solutions tailored to the participants’ needs.

Participants showed strong enthusiasm throughout the session, reflecting the growing demand for digital literacy among MSMEs. Through this activity, it is expected that MSME actors will become more adaptive to technological advancements and better equipped to utilize them as opportunities to enhance their business competitiveness.

The involvement of Primakara University’s lecturer in this activity represents a tangible contribution to empowering MSMEs. It also reflects the university’s commitment to fulfilling the tridharma of higher education, particularly in community service, by supporting sustainable, digitally driven economic growth.